We've all dated the wrong tool

Problem

Crescendo wanted to capture the frustration CX leaders were experiencing with a new generation of AI tools—and turn those shared pain points into a campaign that felt human, memorable, and culturally relevant.

Solution

We found our creative hook in the familiar world of bad dating experiences, personifying common AI frustrations as a series of terrible dates. I led the development of the concept into a campaign platform and series of short films, transforming complex product pain points into relatable stories that could extend across video, paid media, and social.