Westward Coffee & Supply

Problem

As one of Boise’s early boutique coffee concepts, Westward Coffee & Supply needed a distinctive brand and physical experience that could establish its presence in a growing local coffee market.

Solution

I developed the brand from the ground up, creating a cohesive identity that extended across the interior environment, packaging, signage, and launch marketing. Every touchpoint was designed as part of a unified experience—building a brand that felt as considered in the physical space as it did across its visual communications.