Waizen

Problem

Waizen needed to make a technical customer service quality assessment product feel simple, approachable, and easy to understand—while establishing a distinctive identity in a complex software category.

Solution

I developed the brand from the ground up, from naming and creative concept through visual identity and launch assets. Built around the idea of “zen,” the system brought a sense of clarity and calm to the category, while an animated explainer translated the product’s functionality into a simple, engaging story for prospective customers.