3M Daylight Redirecting Film Explainer Video

Problem

3M needed to communicate the value of a technically complex new product to a design audience—grounding the story in evidence while making the science behind daylighting approachable and engaging.

Solution

Working with a small team at Gensler, I helped translate a highly technical, research-driven story into a clear and compelling animated narrative. We used lighthearted storytelling and visual simplicity to make the evidence accessible without sacrificing its credibility, helping audiences understand not just how the product worked, but why daylight is a critical consideration in design.